Get to know me

As the Webmaster for NWTC since 2013, my responsibilities include overseeing digital projects from the perspective of the user. I work closely with the Web Development team to meet user needs, utilizing SEO and accessibility best practices, while maintaining consistency with the College brand. I also lead the Digital Governance team, which is tasked with developing standards to increase the efficiency, consistency, and equity of digital experiences at the college.

Before joining NWTC I worked in higher education for Silver Lake College as well as in eCommerce for Shopko Corporate.

I received a Bachelor of Science in IT from Silver Lake College as well as an MBA in IT Management from Western Governors University. I'm currently working toward Google certification in User Experience Design. 
Resume (PDF)
Kristin Ray-Sprenger


I've limited my skills to the ones I currently use on a daily or weekly basis.

Project Management
Adobe Suite
Web CMS Platforms
Search Engine Optimization
Google Marketing Platform
UX Design
UX Research


Northeast Wisconsin Technical College, Green Bay, WI

Webmaster in the Marketing & Recruitment department

June 2013 - present

  • Responsible for leading a team of internal and external stakeholders during two major website redesign projects, one in 2015 and another in 2020.
  • Leader of the Digital Governance committee tasked with communicating best practices to content editors and building the NWTC design system.
  • Frequently involved in cross-departmental projects, including building a registration portal for B2B training, providing personalized content within the Student Portal, and aligning curriculum to user needs and state requirements. 
  • Champion of the use of data in decision making utilizing Analytics, A/B tests, user surveys, usability studies and user interviews. 

Shopko Corporate Office, Green Bay, WI

Web Developer in the E-commerce department

October 2010 - June 2013

  • Responsible for design and maintenance of sites for Lawn & Garden, Shopko Foundation Golf Classic, Optical, and Pharmacy.
  • Managed communications between a third party app development company, interactive flyer provider and Shopko advertising and ecommerce teammates.
  • Core Committee member responsible for documenting and overseeing the re-platforming project.

Silver Lake College

Web Designer & Media Specialist in the Marketing & Enrollment department

January 2004 - October 2010

  • Implemented a Web Content Management system to allow for decentralized updates to web content.
  • Managed a task force responsible for recommending Web policy, organizing content and visual structure for a new template, and surveying target audiences.
  • Redesigned organization Web site to provide enhanced continuity throughout. Worked with a team of constituents charged with refreshing content and polling various users for feedback.


Western Governors University, Salt Lake City, UT

Master of Science in IT Management

July 2019

Silver Lake College, Manitowoc, WI

Bachelor of Science in Information Science and Technology (emphasis in Web Publishing)

Studio Art Minor, Graduated Magna Cum Laude

May 2004


What I'm up to when I'm not working

Playing Video Games
Watching Anime