The NWTC event portal user flow prompts the user to create an account or sign in before continuing in the registration process. This prompt for login became a barrier for registration for recruitment-related events and we noticed a significant drop-off at this step in Google Analytics reporting.
We have mocked up an alternative user flow that would be available only for free events. If the event has the “Guest checkout” setting in admin, the user is asked their name and contact info, but otherwise be able to continue registration without creating a login. Results are sent into the CRM as a lead, and we will provision an account behind the scenes for those users. If a user returns and wants to create an account, they are asked to reset their password to upgrade their account.
While the prototype hasn't been tested yet, it has been a great help in getting internal departments to think through the process. We have noticed more stakeholders more effectively putting themselves in the shoes of a real user.
Due to limited resources, we will be holding off on programming this capability until later in the year.